Director Team

What really caught our attention was their star-studded team of stylists from Sam Woo to Gabriel, Andrew, Anneth, Veena and even top Korean Stylists Soobin, Vicky and BK. If you haven’t heard of Sam yet, you’re missing out!

Sam is the founder of MODE and the celebrity stylist who has previously worked closely with Kim Robinson in both Hong Kong and Singapore. ALL customers who gave him a try rave about his awesome service as well as his ability to deliver a versatile dry cut that is flowy and naturally elegant. But he’s not the only illustrious one. Gabriel, too, is another high-profile Singaporean stylist who counts Bryan Wong as well as a number of celebrities, business people featured in Forbes 40 under 40 and local politicians as his regular paying customers.

It is this spirit of giving that is emulated by the entire MODE team, making the service here stand out. You will feel like a million bucks not just because your hair looks amazing but also because your stylist genuinely cares about you and makes you feel valued.







``May your day be as
flawless as your Hair.``


-Sam Woo

``I never dreamed about success.
I worked for it.``



``Success is measured by what you
do after they tell you ‘no.’``


Meet our artists



the Creator.


It takes a certain calibre of stylist to be selected as Kim Robinson’s Personal Assistant and eventually founding team of Kim Robinson Singapore but that isn’t the only reason why we’re so enamored with Sam. Beyond his amazing sense of aesthetics and skill, there’s something about Sam that tells us that he is no ordinary hairstylist.



the Sweetheart.


You may not be a celebrity but it sure doesn’t hurt to get your hair cut by a Singaporean stylist whom Bryan Wong, Ayden Sng as well as families of prominent politicians and business people swear by. 20 years of rigorous hairdressing experience with stints in both Toni & Guy Singapore and Shanghai make him one of the few who can truly weave hairdressing magic and make dreams come true.



the Thinker.


This magical ability of hers to see through to a person’s inner desires along with her formidable haircutting skills honed in London, Paris and Japan are possibly why Anneth had been voted as one of Singapore’s top haircut specialists – and why high profile clients like Royalty and Entrepreneurs go to her for haircuts.



Creative Director

the Cool Cat.


To some, a haircut may just be a haircut and a change in hair colour just a change in hair colour. But for those whose haircuts and hair colours are done right, a hairstyle change can actually prompt a changes in self-identity and eventually in the lives of customers. That is why Veena chose to pick up hairdressing 16 years ago: not just to make people look good but to give them confidence and improve all the other areas of their lives.




the Tech-lover.


Stylists from Hong Kong are few and far between in Singapore but even fewer have experience with celebs and magazine photoshoots. It is hence very refreshing for us to meet Ken, a talented young stylist with over 13 years of experience at top salons in Hong Kong. .



Creative Director

the Pretty Women.


One of the most popular hairstylists in her previous salon, we always had a great impression of Vicky. She is not pretty in person, Vicky is very good at her work and is definitely one of the most genuine Korean stylists we ‘ve come across. She doesn’t push you to do any service or buy any product but listens very attentively to your requests and achieves them to the best of her ability.

In fact, she is so humble, you’ll probably not know that she has cut and styled the hair for a number of celebrities previously. In fact, some celebrities she worked on have gone on to perform in dramas and even movies with the hair that she styled back in Korean and even now in Singapore.  The fact that Vicky is chosen is testament to her good skill and also ability to bring out various vibes and styles thought hair. She attributes that to her regular communication with close friends in the fashion industry back on Korea that allows her to keep in touch with the latest fashion and hair trends. Having said that, Vicky is well-versed across all services from perms, volume rebonding or colouring.  If there is one service you absolutely got to try from Vicky through, it looks like it belongs on a magazine or in a drama and so is our all-time favourite service from her. 

Overall, a very talented Korean stylist you know can get you the hair of your dreams and one you know you can stick to for life.




Creative Director

the Super Star.


All my customers are my walking advertisement. I care about how all my customers look when they walk out of the salon, more than how much they pay. Hence, I do all I can to understand customers’ mind and give them a hairstyle that is even better than what they imagine.

We somehow expected Soo Bin to be somewhat of a diva. She has after all appeared on Channel 8, did lots of photoshoots for magazines and is highly raved online for her beautiful perms and cuts (just google Soo Bin Kenjo to know what we mean). While Soo Bin does have a more serious expression when she doesn’t smile, she is in actual fact a warm and approachable stylist once you get to know her. Her teammates love her and commend her for being someone who is super easy to work with! We agree, because when you start talking to her, she is really cheerful!

It is easy to converse with her given her good command of English after being in Singapore for more than 8 years, bringing her total experience in the hairdressing industry to 20. Soo Bin’s extensive experience allows her to diagnose customers’ hair issues really quickly, allowing her to troubleshoot and give customers the hairstyle they are looking for, be it with haircut, perm, volume rebonding or colour. That is why 90% of customers who try Soo Bin come back; she is very fast at capturing what you’re looking for and giving a hair result that WOW… even without much styling. Customers are so happy with her that many will refer friends and family to her, making her very popular especially among doctors, lawyers, entrepreneurs and teachers. Her detailed cut impressed even Caucasian customers as the shape of her cut last for a much longer than than other stylists. That is probably why customers from all over the world – America, Australia, Indonesia, will actually intentionally plan a stopover in Singapore to get their hair done by her!

Although she’s already at the top of her craft, Soobin is not yet satisfied. To make sure that she delivers the very best in skill and technique, Soobin still goes to Vidal Sassoon EVERY single year to better her skills. Not someone who is selfish with her skills, Soobin then comes back and shares what she has learned with the rest of the Mode Studio team.

  If you’ve ever gotten your hair botched elsewhere, consider coming to Soo Bin to fix your hair. She has helped many customers revive their hair through a series of treatments as well as through her sculpted cut!




the Super Man.



All I’m not a doctor or a psychologist but I hope to make a difference in people’s lives by sharing what I know through hair. Roy may look cool on the outside but don’t let that intimidate you!

This is a hidden gem of a Singaporean stylist who have had extensive experience in hairdressing, having over 10 years of experience in Toni & Guy as an Academy Director and even in Auckland with hair as difficult to manage as Maori hair. Roy is particularly strong in taming difficult-to-manage hair just with haircuts; he doesn’t just do wet cuts or dry cuts but combine both to ensure that both internal and external structure of the hair is well built. That is why his customers find that haircuts last a really long time and looks awesome even when it grows out. While he is most famous for his bob haircuts, there are a number of male customers who go only to him for sculpted barber cuts that looks effortlessly stylish. Skill isn’t the only reason why we love Roy though. Maybe because of his experience in Toni & Guy Academy, Roy considers it his responsibility to share with customers about their hair; what type of hairstyle will suit your face shape and how to take care of it easily so that you look good 24/7. You don’t have to worry that he is overly naggy though. More observant than chatty, Roy will share useful advice while at the same time pull out all the stops to make you feel comfortable. You may not realize it but your drink is always filled up and your environment always clean and comfortable because he has already taken care of all the details.

Overall, this is one stylist whose skill and service will leave you with an indelible impression you’d want to come back to.


  I’m a hairstylist I could tell you stories that would curl your hair.


Kenneth Nat

Creative Director

the Forever Stylist.


You may not have heard of Kenneth as he is not one who flaunts himself on social media but this gem of a stylist has actually accumulated more than 13 years of experience at some of Singapore’s top salons. Almost 100% of the customers who’ve given him a try fall in love with how he’s SO adept at gauging their emotions and giving them the type of haircut they feel like getting at the moment. Kenneth attributes this almost telepathic ability to his in-depth consultation that goes beyond the physical. Of course, his training in UK, Japan and Singapore necessitates that he takes head shape and face shape into consideration but more than that, Kenneth believes that being able to connect with customers at their level gives him a insight that few other stylists can achieve.

The personal connection, possibly because of shared experiences as Singaporeans and of mutual interest in movies and news, make each visit with Kenneth particularly special. He takes the effort to get to know you and remember your preferences, so much so that many of his clients treat him more like a friend than a stylist. And it is from this connection where you know Kenneth truly cares as he goes the extra mile each and every single time.

Overall, a stylist you know you’ll want for life.


Knowing that what I do brings joy and renewed confidence to those I meet everyday gives me tremendous satisfaction.




the Handsome Geek.


Confident and charismatic, Sasha’s known for his formal dress sense. You’ll always find him in a suit but he’s far from the straitlaced stereotype. He began his training with Toni and Guy and started his professional career as a stylist in the same salon. His famous clients include local TV actress Julie Tan and countless models. He’s also taken part in the Singapore Fashion Show and Audi Show.  

We love how he’s able to create classic hairstyles with a trendy twist. His expertise is in helping serious professionals design work-appropriate hairstyles without sacrificing personal flavour. This doesn’t mean his customers get the same haircut every time they visit; Sasha keeps things fresh by adding fashionable tweaks, keeping his customer’s hairstyle current. Sasha’s also really good at covering grey hair using innovative techniques – he uses highlights as a creative and unconventional solution to a common hair problem many of us face. With a large pool of Caucasian customers, Sasha also has plenty of experience handling Caucasian hair – his styling shapes and accommodates this type of hair’s angular growth. 
How you present yourself is your branding. My job as a stylist is to help you put your best foot forward by showcasing your personality.




the Exotic.


It isn’t every day that we get the chance to meet a hairstylist who has cut, coloured and styled the hair of international superstars like the likes of Jay Park and Gray as well as others from Amoeba and Hi-lite records. And as you would expect from a stylist Jay Park chooses to go to consistently for the past 8 years, Beck isn’t like any other stylist we’ve met thus far.



Artistic Team

the Party Animal.


There are very few Singaporean stylists, let alone good-looking ones with both talent and skill. Don’t discount his skill just because of his good looks though; Andrew is one of the few Singaporean stylists who actually worked at top salons in Singapore including Kim Robinson and Next. In fact, Andrew was one of the few Sam handpicked to join the founding team of Mode after witnessing his talent, skill and dedication back in Kim Robinson.




the Perfectionist.


Ever had a haircut so bad it changed your life? Other than ruining her hair (and her self-confidence) for months, this particular haircut drove Irene to learn all about hair so that she will never experience that helplessness and frustration again.

That is also why you’ll find that Irene is among the most fussy of hairstylists. Even the slightest imperfection is not tolerated as she will cut, colour or perm your hair to perfection. It is this conscientiousness and high expectations of her own work that got her a huge customer base over the years. Many of them love her perfectly matched hair colours and natural volume rebonding so much that Irene was highly raved as one of Cozycot’s top 100 hairstylists! That shouldn’t come as a surprise given her strong track record as a top stylist in one of Singapore’s biggest hair salon chains for the past 13 years.

Irene may be fussy with her work but rest assured that she’s very friendly and easy to talk to in person. Overall, an experienced hairstylist you can trust and go back to to get you your dream hairstyle, down to the tiniest details!

Never settle for anything less than perfection!